10 Critical Factors When Implementing CRM

What are the ten most critical factors that will determine if your organisation succeeds in its CRM strategy?

What's the difference between CRM (Customer Relationship Management),  SFA (Sales Force Automation), Opportunity Management and Contact Management?

What's the difference between desktop, client/server and hosted applications?

Many CRM implementations go wrong because implementers fall into the same common traps. This Guide lists the ten most common pitfalls, and how you can avoid them. 

Divided into Getting the Design Right, Choosing the Right System, Getting the Adoption Right and Avoiding the Pitfalls, this guide will show you how to make sure that your CRM system will be a success, based on real life experience.

Knowing what the pitfalls are is more than half the battle.

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	email address			"When we were looking for a CRM system we downloaded lots of white papers from CRM companies. This was the only one that addressed practical issues as opposed to talking about product features!" Kim Jenner, Royal Academy.
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