itpr Selects Really Simple Systems to Help Manage New Business Prospects

Really Simple Systems solution enables itpr to access vital prospect data remotely from anywhere

30th August 2007

Business-to-business technology PR specialist, The itpr Group (itpr), has selected Really Simple Systems, the UK based hosted-CRM service, to help track new business leads.

Designed to be simple to use and to run, the Really Simple Account & Contact Management software tracks customers, prospects and suppliers in one simple database. itpr staff, based in Chertsey, Surrey, are now using the software so they can easily monitor new client leads from anywhere in the world by using an internet connection.

Really Simple Systems Hosted CRM links Contacts (people), Tasks (things to do) and Activities (things that have happened) to their Accounts (companies and organisations). The included Calendar, integrated with Google, allows staff to keep track appointments and tasks that can be easily shared amongst colleagues and subcontractors. Google Calendar is part of Google's desktop suite that includes mail, toolbar, word processing and spreadsheet.

itpr Director Ashley Carr comments: "We needed a system to help us manage the increasing number of inbound sales enquiries that was quick, and above all, easy to use – a CRM system needs to aid the sales process, not get in the way of it! Really Simple Systems software enables us to keep on top of new business at the office, from home and from any internet connection – including mobile."

Other products offered by Really Simple Systems include Really Simple Opportunity Management software which allows users to keep track of your potential sales, run sales forecasts and see sales history by customer and product.

The Really Simple Campaign Management software enables easy tracking of prospects through the sales and marketing process as they turn into leads, then opportunities and finally sales. Campaigns which are working are identified the cost per lead/opportunity/sale is calculated. Campaign Management also includes the ability to generate personalised emails with automatic click-through tracking and unsubscribes for newsletters.

About Really Simple Systems
Really Simple Systems Hosted CRM is aimed at small and medium sized organisations with between 5 and 200 sales people who want a straightforward hosted CRM sales and marketing system. The hosted model is particularly suitable for companies with multiple locations and sales people who work remotely or at home. Users include the Royal Academy of Arts and the British Library as well as many small and medium sized companies.

About The itpr Group
Established for over 17 years, itpr, www.itpr.co.uk, has been managing successful PR campaigns for IT and communications organisations focused in the UK. Its solid, no nonsense approach has produced an enviable track record and reputation for providing increased sales promotion and media exposure for clients. itpr’s knowledge of the demands on computer resellers, authors, systems integrators and distributors combined with extensive experience in these industries, gives a unique advantage to provide clients with tailored, effective PR support. itpr are a top 20 UK Tech agency and top 150 UK PR agency – according to PR Week.