6 Things a CEO should know about CRM

A CEO should not get involved in the detailed evaluation of a new CRM system, but there are six criteria that he or she should make sure the company has covered.

This CRM evaluation checklist includes:

• Will the evaluation succeed?
• Will my people use it?
• Can we get the data out?
• Will it always be available?
• Can it expand with us?
• Does the vendor value us?
  

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